Colour Psychology in Marketing: How Colours Shape Brands & Personal Branding
From logos to LinkedIn banners, colour psychology shapes how people see your brand. Here’s how to use colour to influence behaviour and stand out.
3 Ways Small Businesses Can Compete with Big Brands Online
Big brands have budgets — but small businesses have agility. Here are 3 smart ways to compete online and win customers, no matter your size.
Storytelling in Marketing: Turning Followers into Fans
In 2025, storytelling is the secret to brand loyalty. Learn how stories transform casual followers into passionate fans who stick around.
Why Trend-Chasing Isn’t Enough in 2025 Marketing
Trends come and go, but in 2025 brands need more than viral moments. Here’s why chasing every fad isn’t the same as building real marketing impact.
The Psychology of Marketing: Why People Buy
Why do people really buy? It’s not always logic — it’s psychology. From emotions to social proof, discover the hidden triggers behind consumer decisions.
How Cape Town Brands Can Stand Out on Social Media
Cape Town’s social media scene is busy. Here’s how brands can stand out online — with authenticity, storytelling, and a psychology-driven approach.